May 14 2012

Tippex: Revolutionising the world of interactive video

Tippex advert

Rarely do you see a brand excel this well at online video or be able to capture the imagination of so many people – but Tippex have done just that.

You wouldn’t expect a stationary product to be that interesting, but the team at Tippex have donned their creative hats and came up with something special.

How Tippex stands out:

The “Hunter shoots a bear” campaign went viral in a big way, amassing 35 million views in just 100 days. And the sequel – Hunter and Bear’s Birthday Party – has also gone viral, racking up 8.4 million views in just a few weeks.

So what’s the secret? Creativity. Tippex have used a style where they give the viewer a choice at the end of video, and then taking them to a Flash-inspired site, where they can take Youtube to new levels and reach out of the box, so to speak.

Where Tippex stands out is the interactivity. For the Hunter and the Bear campaign, the producers designed 42 different scenarios for the phrase “A hunter ….. a bear” and allowed the viewer to decide what video they wanted to see, by speaking to people and asking them to insert their top ten words for the sentence.

Tippex also catered for the obvious rude words and designed a parental advisory image when viewers added a rude word in the “a hunter…. a bear” phrase. And it paid off, as it encouraged the viewer to watch the video multiple times to see the different options and words.

 

The follow-up to Hunter and the Bear is “Hunter and Bear’s Birthday Party” which copies the same format as the previous offering, but allows the viewer to input their year of choice. Whether it’s seeing the birth of Christ, King Arthur, World War II, the 80’s or the future, the various options engage the viewer and increases the likelihood they will share with friends.

On the Greedy Media blog we wrote about viral marketing and how to go viral, a video had to be an excellent concept that’s funny, informative, unique or shocking – anything that makes it standout, interesting and worth sharing with friends.

And Tippex have definitely cornered the unique market. See the videos and the making-of below:

Tippex Videos:

 

 

 

 

 

What do you think of Tippex’s videos? Let us know what you think of the Tippex videos and comment below or on the Greedy Media Facebook page.

By greedymedia • Greedy Media, Online Video Production, Viral Videos • 0 • Tags: , , , , , ,

May 3 2012

Why online video can work for your business

halfords tent online videoOnline video is experiencing a massive growth, as businesses embrace the benefits of video to showcase their products to the masses, in the hope it can go viral and become the next big talking point.

On the Greedy blog we’ve looked at how videos go viral, basic do’s and don’t when producing videos, all the way to why cost equals quality and how to plan the perfect video. Now we are looking at the reasons why companies use video.

Why online video?

We’ve worked with leading retailers and businesses in the UK and have found that the reasons why businesses use online video comes down to three things:

  • Sales
  • To engage the audience
  • Customer Service

Sales:

Most businesses use online video primarily to showcase their products, in a bid to get more people spending money and buying their products or using their service.

Engaging the audience

Video is a great way to get your message across quickly in an engaging way. Whether you are going for the informative, shocking, funny or taking a creative angle, video is the best way to it.

A picture says a thousand words, as the saying goes. A video says even more, much more. Research has found that one minute of video is equivalent to 1.8 million words. You heard us right, 1.8 MILLION. And with social media becoming such a powerhouse, a good video and a good social media platform increases the likelihood of customers seeing your product, and the possibility it can be a viral sensation.

Customer Service

We have found that online video works as a great customer service tool. This was evident in the video we produced for Halfords. The retailers wanted to slow down the amount of returns and calls to customer service by providing a visual guide to explain a somewhat complicated process of getting a pop-up tent back in it’s bag.

Instead of sending customers information about how to use and dismantle the pop-up tent, video was the easier and more straightforward option to show customers a detailed guide of how to do it, which cut down the number of returns for the product.

 

 

Greedy Media co-founder Rob Tavernier says: “We live in a visual world where most people would much rather see and listen to a message than read it. Video is a great way to make the most complicated of messages simple.”

Is your business looking to utilise the power of online video? Contact us and find out more about Greedy Media, online video and what we do, visit our website.

 

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , ,

Apr 27 2012

Greedy Media’s work for John Lewis

 

At Greedy Media we regularly produce videos for John Lewis, whether it’s to promote new products, offer advice to customers and how-to-demonstrations.

John LewisWe’ve recently produced four new videos for them, on topics ranging from interior design and DIY to cosmetics.

Our John Lewis videos

Wallpapering

Wallpapering is a very tricky area of DIY but we see how easy it can be in this video produced for John Lewis. This how-to-guide takes a sometimes difficult job and makes it look simple, while showcasing John Lewis’ products at the same time.

One Room, Four Looks

This video involved showcasing one room and showing the viewer four different looks. One simply decorated room was easily transformed into four different styles with the use of great accessories – all using a modest budget and some basic know-how.

The room always features the Valencia Corner Unit, with different furniture pieces, wallpaper, cushions and accessories interchanged to create completely different but equally stylish results to inspire homeowners.

Measuring for Blinds

We’ve made “how to” videos on more complex tasks like measuring up for blinds to increase customer confidence in buying these products. Nothing beats actually seeing a professional do it, and this video guides you through exactly what you need to do to make sure you get a perfect fit when measuring for your blinds.

Make Up Tips

Instead of purely advertising the make-up ranges that John Lewis sell, we filmed a make-up artist in action, showing how you can easily achieve this look with some simple and practical tips.

We recently spoke to John Lewis’ Caroline Beckett, who told us why the retail giant use online videos to sell their products:

“Obviously, we use online video to help us sell products; but we also use it for customer service. It’s a means of communicating and engaging with our customers and a way to replicate the kind of service they get in our shops by giving them a virtual resource. 

We use video to preview new merchandise, and include advice and product details to inspire customers and help them make the right purchasing decisions.  We make “how to” videos on more complex tasks like applying make-up, measuring up for blinds or hanging wallpaper, to increase their confidence in buying these products, and to reinforce our position as a trusted retailer.”

You can see all the work Greedy Media do for John Lewis, as well as other leading retailers, on our website.

By greedymedia • Greedy Media, Video • 0 • Tags: , , , , , ,

Apr 20 2012

The Importance of Online Video: John Lewis tell us their magic formula

John LewisMore and more retailers are embracing the power of online video and John Lewis are leading the charge.

Online consumer spend continues to grow and UK internet adspend topped £4.8 billion in 2011 as retailers flocked to advertise their products on the net.

So how can online video be used to boost your sales and help your brand reach a whole new audience, as well as engaging with your current customers?

Our work with John Lewis

At Greedy Media we have worked with John Lewis on numerous projects, helping the upmarket department store showcase its products in a variety of different ways.

Now Caroline Beckett, Website Editor for John Lewis, tells us how they harness the power of online video to benefit their brand.

“Obviously, we use online video to help us sell products; but we also use it for customer service. It’s a means of communicating and engaging with our customers and a way to replicate the kind of service they get in our shops by giving them a virtual resource. 

We use video to preview new merchandise, and include advice and product details to inspire customers and help them make the right purchasing decisions.  We make “how to” videos on more complex tasks like applying make-up, measuring up for blinds or hanging wallpaper, to increase their confidence in buying these products, and to reinforce our position as a trusted retailer.”

And it’s not just video that works for John Lewis. Utilising the power of social media can have serious advantages for your brand. Caroline says:


“We’re finding social media enormously helpful in increasing the number of people watching our videos – for example Facebook helped the ‘One room, four looks’ series to over 35,000 views in one month.

We’re also increasingly sharing videos with other non-competitor sites and bloggers to increase their visibility, as well as having our own YouTube channel in addition to hosting videos on our own site, where we can direct customers immediately to related merchandise.”

We’ve recently been working with John Lewis and produced a number of videos for their business, so make sure you return to the Greedy Media blog to see what we got up to.

 

 

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , ,

Apr 16 2012

Yeo Valley: Singing the way to success

Yeo Valley adMilk and dairy products – they have been advertised on TV for year –  Clover, Lurpak, Yeo Valley and Cravendale, they all consistently find new ways to promote on TV and online.

Yeo Valley have taken it to the next level, combining singing, theatrics and pure humour in a bid to promote their products.

How Yeo Valley sits itself apart

Promoting their products in ad breaks during last year’s X Factor, Yeo Valley took the boy band theme and ran with it. Using a fake boyband called The Churned, who sang about country farming, Yeo Valley ploughed £5 million into their campaign – and it worked, as the advert went viral, receiving over 600,000 views on Youtube, becoming the number one trending topic on Twitter, generating 9.6 million “tweet impressions” and reaching number 32 in the iTunes chart.

The advert was a follow-up to 2010’s rap, which was a major success and put Yeo Valley on the map for a mass audience. The rap secured “most viewed” status on Facebook, over 2.2 million hits on Youtube, trended on Twitter and even was a number one hit on iTunes.

If you are an unknown company that wants to bring your product (in this case organic products) to the masses, then stepping outside the box and straying from the norm is the thing to do and get yourself noticed.

As both adverts aired during XFactor in 2010 and 2011, the singing angle was a natural one to take, and combined with the production values and creativity, that’s why it was a success and brought Yeo Valley international recognition. All we have to do is see what’s in store for 2012.

Yeo Valley Videos:

If you would like to use video to promote your business, Greedy Media specialise in video for online and broadcast, working with the likes of Sainsbury’s, E4 and John Lewis. Find out more on our website and on the Greedy Media Facebook page.

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , ,

Apr 10 2012

Online Video: You pay for what you get

Online video hasn’t just grown, it’s exploded in popularity in the last few years. So much that 90% of online traffic will be video by 2013.

Consider the stats: According to the latest research, online video is 5.3 times more effective than text on a website and a website with video is 53 times more likely to reach Google’s front page. Combine that with the virality of videos and how a video can boost your brand to never before seen levels, then online video can be a very powerful weapon for your business.

But that weapon can backfire on you as well. A poorly produced video can have repercussions for your company, particularly with sites like Facebook, Twitter and Youtube giving instant feedback and if it’s negative, it can spread all over the internet.

And that’s where cost comes in. Skimp on the cost and you are skimping on the quality. As with everything, you get what you pay for and a cheap video can adversely affect for your brand, just as a great, well-produced can effectively pay for itself.

Online video is no longer the poor relation to TV. Online content has to be of a certain standard and the cost reflects this.

Greedy Media co-founder Justin Lennox-Bradley says: “Gone are the days of Dave in accounts with a handy cam shooting the company promo. If your videos are badly produced it reflects poorly on your brand. Champagne tastes on lemonade budgets don’t work.

Think about what you want the video to achieve and talk it through with your chosen production company who can advise you on costs, but be realistic!”

That’s why more and more companies are taking advantage of the benefits of online video and taking it seriously, by catering for it in their budget.

At Greedy Media we work with some of the biggest companies in the UK, including E4, John Lewis and Sainsbury’s to bring them high quality videos for online. Watch our latest videos on the Greedy Media website or on our Facebook page.

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , , ,

Apr 5 2012

Why Retailers need to embrace online video

As the high street continues to suffer from the recession, online shopping is becoming bigger than ever.

There’s a reason why companies like Asos, Amazon and Play.com have hit the big time and are raking in huge profits.

More than £50 billion was spent on online shopping last year, up by 14% on the previous year. The average shopper spent just under £1,500 online, which was the highest amount in Europe.

Seeing as the majority of retailers’ audience is spending money online, it makes more and more sense to advertise where your audience are.

Online video is not just a tool to tell people how much something costs, its a way of informing and educating customers.

For instance we recently shot a series of make up tips for John Lewis, which feature a make up artist illustrating different looks on a range of ages and races.

This gives customers ideas and expert advice, which is a completely different way of selling and so leads them to the shop or website to buy the product.

It’s not just about the commercials or adverts that advertise your products, tell them the prices and then urge them to visit your store. Sometimes a different approach can work just as well and deliver even better results.

At Greedy Media we work with a number of retailers, including John Lewis, Sainsbury’s, Waitrose, Halfords and Hobbycraft. To see our latest work visit our website and Like us on the Greedy Facebook page.

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , , , ,

Mar 30 2012

Viral marketing: What does it mean? And how does my video go viral?

The ultimate goal of viral marketing is to, “create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.”

Basically the aim is that a video will go viral, be shared by millions of people on websites, blogs and social media, get millions of views and people around the world will know about your brand or your product.

Unfortunately your video doesn’t automatically reach millions of people and there’s no “Viral” button that once you click on it, it will instantly go viral – It doesn’t work like that.

A video goes viral because it’s an an excellent concept that’s funny, informative, unique or shocking – anything that makes it standout, interesting and worth sharing with friends.

In order for people to share a video, they need to find it first, so quite often it needs a paid platform to start from.

The process known as seeding whereby a company plants the video on key sites and networks around the internet is one of the best ways of launching a viral.

Seeding helps build the critical mass needed to encourage audiences to talk and share a video and increase the likelihood of it going viral.

It also helps to have an established presence on social media if you want your video to go viral. If you have the audience on Facebook and Twitter, it’s easier for your audience to see the video and then share it with all their friends.

Viral video can have it’s drawbacks though, as it can be great exposure for your business, but it can go both ways. If your video is of low quality and the message isn’t right, then it can go viral because it’s so bad.

The fact that Rebecca Black’s “Friday” has 27 million views on Youtube isn’t down to her singing, it’s because it’s so bad it went viral on social media. If you get it right, it can pay off handsomely. If you get it wrong, as you can see below, then it’s just plain embarassing.

Below is an advert from Dollar Shave Club, which is the perfect example of a video going viral, as it takes a little-known company and exposes it to over 3.8 million people just on Youtube alone.

 

 

And then you have Hammersmith and Fulham Council, who released this video. Twitter was buzzing with hysterics as thousands of people laughed at how bad it was.

 

 

Greedy Media are constantly on the pace in bringing you the latest viral videos from around the web. To see all the latest vids, make sure you like us on Facebook.

By greedymedia • Greedy Media, Online Video Production, Viral Videos • 0 • Tags: , , , , , , ,

Mar 28 2012

Online Video: The Perfect Partner for TV

Online Video is big, and it’s only getting bigger. It used to be TV that ruled the game when it came to video and commercials, but now online is taking over.

But as fast as online video is growing, it doesn’t have to be an either/or situation. Online video can work alongside broadcast media to truly maximise your campaign and increase the likelihood of it going viral.

So you’ve got a video, you’re happy with the result and you’ve even got it advertising on TV. So how you can you utilise it for the world of online?

Online video works because it’s personal and social: people want it to share it. There’s a reason that 20% of all Youtube hits come from Facebook. And with the social media giant moving all of its brands to the new Timeline design by the end of March, videos are only going to be given more importance.

Brands can now showcase their videos on Facebook better than ever before, either by pinning them at the top of your page or by setting them to full-width to really show them off.

But if you want to conquer online video, there’s only thing that matters: Youtube. The stats don’t lie: In the UK 28 million of the 39 million people online watch video content on a laptop/PC The average video viewer watches 96 videos a month, for 4 ½ hours.

And that’s just the UK. 3 billion people watch Youtube videos every day, making Youtube the second biggest search engine in the world.

Youtube Sales Director Bruce Daisley said last year that online video is only going to get bigger because of “The 4 Ps”: it is Persuasive, the Perfect partner, Precise, and Personal.

“Humans are bewitched by moving content. We’re programmed to respond to sight, sound and motion. Video is like a “black magic” in terms of how persuasive we find it.”

Online video is the perfect compliment to TV and offers a great return on your investment, particularly as you can measure your video and see not only how many people are seeing your video, but what they think of it, as well as how long they watch for and where they go next.

And it doesn’t stop there. Video brings with it great SEO benefits that will help you get to the front page of Google, which we were talking about on the Greedy Media blog last week.

Greedy Media specialise in producing top quality video for online and broadcast and can guide you through all stages of the production process to the final product. Take a look at what we do on the Greedy Media website or on our Facebook page.

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , ,

Mar 23 2012

Old Spice: Excelling in viral videos

Deodorants, shower gel, toiletries. These are products that are extremely suitable for video advertising. While some companies get it right, there are plenty of videos for these products that fall by the wayside.

One company that has excelled in using online video to advertise its products is Old Spice. From the hugely successful adverts last year starring Isaiah Mustafa to the latest incarnation with Terry Crews, Old Spice has seen enormous recognition and increasing sales stemming from it’s ads.

Old Spice has a loyal following and it’s commercials have been well received by the media. Here at Greedy Media we are fans of the Old Spice ads and how they combine humour and effects to advertise their products in such a great way.

Old Spice’s new “Smell is Power” campaign starring actor and former NFL player Terry Crews is the epitome of this. Working with Bounce and Charmin, Old Spice bring humour to the screen and sell their products in a compelling way. That’s why the new “Bounce” ad has racked up nearly 5 million views already.

Take a look at some of the Old Spice videos from 2011 and 2012 and let us know if you’re a fan on the Greedy Media Facebook and Twitter pages.

By greedymedia • Greedy Media, Online Video Production, Video, Viral Videos • 0 • Tags: , , , , , , , ,

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