Dec 20 2012
Advertising is everything; businesses can become household names with a well thought out campaign. The internet has changed the face of marketing, for as well as advertising there is now a vast array of promotional material online. The focus from print to the internet has meant a greater demand for video marketing and as a result: voiceover artists. Using a professional voiceover in an advert can make all the difference in projecting the best image of a company.
Constructing a video advertisement can involve many different components, it is only when all of these elements are working in unison that the advert becomes effective. The main aim should always be kept in mind; everything in the video should reflect the product or service intended as well as the overall brand. There are numerous other factors to take into consideration including actors, special effects, editing, music and voiceovers.
The voiceovers used in advertisements can completely set the tone for the piece; friendly and regional tones can portray a trustworthy company, whereas deeper more masculine voices can be perfect for more dramatic pieces like film trailers. There has also been a change in recent times for a more gentle welcoming narration in videos rather than the loud and excitable type that was popular in the past. Choosing the right voiceover for the project is key as it creates a first impression for the consumer.
Some companies try to cut costs by not hiring a professional voice actor in their advertisement, the problem is a commercial is usually the first way in which a customer interacts with a brand, those first few seconds are vital in deciding whether a person will do business with a company or not. It is clear that the voiceover and the general advert for a corporation is not something to be downsized, it can be the face of a business and should be treated as such.
Greedy Media have worked with many high profile clients including John Lewis, Channel 4 and Max Factor, each campaign is tailor made to promote the service or product as much as possible. The company places a high value on quality and this is reflected in the calibre of media that is produced.
For more information about Greedy Media and what we can do for you, visit our website.