Mar 23 2012

Old Spice: Excelling in viral videos

Deodorants, shower gel, toiletries. These are products that are extremely suitable for video advertising. While some companies get it right, there are plenty of videos for these products that fall by the wayside.

One company that has excelled in using online video to advertise its products is Old Spice. From the hugely successful adverts last year starring Isaiah Mustafa to the latest incarnation with Terry Crews, Old Spice has seen enormous recognition and increasing sales stemming from it’s ads.

Old Spice has a loyal following and it’s commercials have been well received by the media. Here at Greedy Media we are fans of the Old Spice ads and how they combine humour and effects to advertise their products in such a great way.

Old Spice’s new “Smell is Power” campaign starring actor and former NFL player Terry Crews is the epitome of this. Working with Bounce and Charmin, Old Spice bring humour to the screen and sell their products in a compelling way. That’s why the new “Bounce” ad has racked up nearly 5 million views already.

Take a look at some of the Old Spice videos from 2011 and 2012 and let us know if you’re a fan on the Greedy Media Facebook and Twitter pages.