Jul 20 2012
Online video brings with it so many advantages. Not only can it increase the awareness of your brand, showcase your products and engage with your audience in a way you would never get with other media.
One way video is so beneficial is that it can be used for customer service and to show consumers how to use their products.
Greedy Media took advantage of this in our new videos for John Lewis, to promote Samsung’s new range of smart TV’s.
Our “how-to” video shows consumers how to use a complex product in smart TV’s and highlights the vast range of new features and things you can do with Samsung’s new models.
The new Smart TV’s will be particularly useful in this summer of sport. With the Euro’s, Olympics and Wimbledon just a selection of the sporting events taking place this summer, smart TV’s respond to your actions.
The voice control feature means you can still change channels and carry out a host of functions if you have your hands full or cannot find the remote, as well as responding to gesture control.
Video is a great way to display the features of the Samsung TV’s and to show consumers exactly how to use the products.
John Lewis’ Assistant Buyer Simon Bentley says: “’We wanted to demonstrate to the consumer the benefits of new technologies we knew would be difficult to deliver within the store environment.
With ‘Greedy Media’s expertise we more than surpassed expectations, as the technology was delivered in a relaxed, easy to understand, yet visually stimulating way, that absolutely embraced the ‘John Lewis’ way.”
To see all of our latest work and commercials, make sure you visit the Greedy Media website.