John Lewis

Oct 18 2012

Working with John Lewis to find the top designers of tomorrow

In a bid to find the top designers of tomorrow, John Lewis have been working with the University of the Arts in London to design the perfect dining furniture for modern urban living.

Earlier this year, the furniture buying team from John Lewis launched the Central St Martin’s Design Competition, where design students had to submit their best dining furniture ideas.

John Lewis then selected six of the best designs and have been working with the chosen graduates to develop the designs to potentially sell them in John Lewis stores across the UK.

The six top designs were showcased at the John Lewis store in Stratford City in September.

Greedy Media’s role was to produce a video showcasing the six designs, speaking to the six graduates, members of the John Lewis team and lecturers to give the viewer the full picture of what the competition involves and its purpose.

To find out more about Greedy Media and what we do, visit our website at www.greedymedia.com

 

By greedymedia • Greedy Media, Online Video Production • 0 • Tags: ,

Jul 20 2012

Showcasing Samsung TV’s with John Lewis

Online video brings with it so many advantages. Not only can it increase the awareness of your brand, showcase your products and engage with your audience in a way you would never get with other media.

One way video is so beneficial is that it can be used for customer service and to show consumers how to use their products.

Greedy Media took advantage of this in our new videos for John Lewis, to promote Samsung’s new range of smart TV’s.

Our “how-to” video shows consumers how to use a complex product in smart TV’s and highlights the vast range of new features and things you can do with Samsung’s new models.

 

Voice Control:

 

 

TV Smarthub:

 

 

Facial Recognition:

 

 

The new Smart TV’s will be particularly useful in this summer of sport. With the Euro’s, Olympics and Wimbledon just a selection of the sporting events taking place this summer, smart TV’s respond to your actions.

The voice control feature means you can still change channels and carry out a host of functions if you have your hands full or cannot find the remote, as well as responding to gesture control.

Video is a great way to display the features of the Samsung TV’s and to show consumers exactly how to use the products.

John Lewis’ Assistant Buyer Simon Bentley says: “’We wanted to demonstrate to the consumer the benefits of new technologies we knew would be difficult to deliver within the store environment.

With ‘Greedy Media’s expertise we more than surpassed expectations, as the technology was delivered in a relaxed, easy to understand, yet visually stimulating way, that absolutely embraced the ‘John Lewis’ way.”

To see all of our latest work and commercials, make sure you visit the Greedy Media website.

 

 

By greedymedia • Greedy Media, Online Video Production • 0 • Tags: , , , , ,

Apr 27 2012

Greedy Media’s work for John Lewis

 

At Greedy Media we regularly produce videos for John Lewis, whether it’s to promote new products, offer advice to customers and how-to-demonstrations.

John LewisWe’ve recently produced four new videos for them, on topics ranging from interior design and DIY to cosmetics.

Our John Lewis videos

Wallpapering

Wallpapering is a very tricky area of DIY but we see how easy it can be in this video produced for John Lewis. This how-to-guide takes a sometimes difficult job and makes it look simple, while showcasing John Lewis’ products at the same time.

One Room, Four Looks

This video involved showcasing one room and showing the viewer four different looks. One simply decorated room was easily transformed into four different styles with the use of great accessories – all using a modest budget and some basic know-how.

The room always features the Valencia Corner Unit, with different furniture pieces, wallpaper, cushions and accessories interchanged to create completely different but equally stylish results to inspire homeowners.

Measuring for Blinds

We’ve made “how to” videos on more complex tasks like measuring up for blinds to increase customer confidence in buying these products. Nothing beats actually seeing a professional do it, and this video guides you through exactly what you need to do to make sure you get a perfect fit when measuring for your blinds.

Make Up Tips

Instead of purely advertising the make-up ranges that John Lewis sell, we filmed a make-up artist in action, showing how you can easily achieve this look with some simple and practical tips.

We recently spoke to John Lewis’ Caroline Beckett, who told us why the retail giant use online videos to sell their products:

“Obviously, we use online video to help us sell products; but we also use it for customer service. It’s a means of communicating and engaging with our customers and a way to replicate the kind of service they get in our shops by giving them a virtual resource. 

We use video to preview new merchandise, and include advice and product details to inspire customers and help them make the right purchasing decisions.  We make “how to” videos on more complex tasks like applying make-up, measuring up for blinds or hanging wallpaper, to increase their confidence in buying these products, and to reinforce our position as a trusted retailer.”

You can see all the work Greedy Media do for John Lewis, as well as other leading retailers, on our website.

By greedymedia • Greedy Media, Video • 0 • Tags: , , , , , ,

Apr 20 2012

The Importance of Online Video: John Lewis tell us their magic formula

John LewisMore and more retailers are embracing the power of online video and John Lewis are leading the charge.

Online consumer spend continues to grow and UK internet adspend topped £4.8 billion in 2011 as retailers flocked to advertise their products on the net.

So how can online video be used to boost your sales and help your brand reach a whole new audience, as well as engaging with your current customers?

Our work with John Lewis

At Greedy Media we have worked with John Lewis on numerous projects, helping the upmarket department store showcase its products in a variety of different ways.

Now Caroline Beckett, Website Editor for John Lewis, tells us how they harness the power of online video to benefit their brand.

“Obviously, we use online video to help us sell products; but we also use it for customer service. It’s a means of communicating and engaging with our customers and a way to replicate the kind of service they get in our shops by giving them a virtual resource. 

We use video to preview new merchandise, and include advice and product details to inspire customers and help them make the right purchasing decisions.  We make “how to” videos on more complex tasks like applying make-up, measuring up for blinds or hanging wallpaper, to increase their confidence in buying these products, and to reinforce our position as a trusted retailer.”

And it’s not just video that works for John Lewis. Utilising the power of social media can have serious advantages for your brand. Caroline says:


“We’re finding social media enormously helpful in increasing the number of people watching our videos – for example Facebook helped the ‘One room, four looks’ series to over 35,000 views in one month.

We’re also increasingly sharing videos with other non-competitor sites and bloggers to increase their visibility, as well as having our own YouTube channel in addition to hosting videos on our own site, where we can direct customers immediately to related merchandise.”

We’ve recently been working with John Lewis and produced a number of videos for their business, so make sure you return to the Greedy Media blog to see what we got up to.

 

 

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , ,

Apr 10 2012

Online Video: You pay for what you get

Online video hasn’t just grown, it’s exploded in popularity in the last few years. So much that 90% of online traffic will be video by 2013.

Consider the stats: According to the latest research, online video is 5.3 times more effective than text on a website and a website with video is 53 times more likely to reach Google’s front page. Combine that with the virality of videos and how a video can boost your brand to never before seen levels, then online video can be a very powerful weapon for your business.

But that weapon can backfire on you as well. A poorly produced video can have repercussions for your company, particularly with sites like Facebook, Twitter and Youtube giving instant feedback and if it’s negative, it can spread all over the internet.

And that’s where cost comes in. Skimp on the cost and you are skimping on the quality. As with everything, you get what you pay for and a cheap video can adversely affect for your brand, just as a great, well-produced can effectively pay for itself.

Online video is no longer the poor relation to TV. Online content has to be of a certain standard and the cost reflects this.

Greedy Media co-founder Justin Lennox-Bradley says: “Gone are the days of Dave in accounts with a handy cam shooting the company promo. If your videos are badly produced it reflects poorly on your brand. Champagne tastes on lemonade budgets don’t work.

Think about what you want the video to achieve and talk it through with your chosen production company who can advise you on costs, but be realistic!”

That’s why more and more companies are taking advantage of the benefits of online video and taking it seriously, by catering for it in their budget.

At Greedy Media we work with some of the biggest companies in the UK, including E4, John Lewis and Sainsbury’s to bring them high quality videos for online. Watch our latest videos on the Greedy Media website or on our Facebook page.

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , , ,

Apr 5 2012

Why Retailers need to embrace online video

As the high street continues to suffer from the recession, online shopping is becoming bigger than ever.

There’s a reason why companies like Asos, Amazon and Play.com have hit the big time and are raking in huge profits.

More than £50 billion was spent on online shopping last year, up by 14% on the previous year. The average shopper spent just under £1,500 online, which was the highest amount in Europe.

Seeing as the majority of retailers’ audience is spending money online, it makes more and more sense to advertise where your audience are.

Online video is not just a tool to tell people how much something costs, its a way of informing and educating customers.

For instance we recently shot a series of make up tips for John Lewis, which feature a make up artist illustrating different looks on a range of ages and races.

This gives customers ideas and expert advice, which is a completely different way of selling and so leads them to the shop or website to buy the product.

It’s not just about the commercials or adverts that advertise your products, tell them the prices and then urge them to visit your store. Sometimes a different approach can work just as well and deliver even better results.

At Greedy Media we work with a number of retailers, including John Lewis, Sainsbury’s, Waitrose, Halfords and Hobbycraft. To see our latest work visit our website and Like us on the Greedy Facebook page.

By greedymedia • Greedy Media, Online Video Production, Video • 0 • Tags: , , , , , , , ,

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