Jun 13 2012
A picture says a thousand words: A video says much more.
That’s why video is such a compelling and effective way of promoting your brand to a whole new audience.
The Power of Video:
According to Forrester Research, one minute of video is equivalent to 1.8 million words. That’s right – 1.8 million! Making video a much better alternative than print or audio to getting your company’s message across.
With online video rising at such a magnificent rate, online video is not only used to promote your product and for sales, but to engage the audience on a whole new level.
Taking an original, unique concept that is funny, informative or shocking and turning it into a video has never been so powerful, with billions of people around the world tuning into Youtube each day to watch the latest viral sensation.
Video is a great way of not only showcasing what you do and your latest products, but it can take a complex topic and simplify it for the view, whilst continuing to engage and conveying your business’ core message to the viewer.
Three examples of videos we have produced that have simplified complex topics are the videos for renewable energy experts FSG Energy, digital agency Klood and brand agency ORB.
Taking a subject (Solar panels and renewable energy), that is difficult to explain, we used motion graphics to show how you can harness the power of the sun to save you money on your energy bills.
Jon Lennox, Managing Director of FSG Energy, says:
“We tried different ways of visualising what we do and video was by far the most effective way of showcasing what we do and communicating that to our customers.”
Klood is a digital agency that specialise in social media, SEO and digital marketing for businesses. We used motion graphics to showcase who Klood are, what they do and everything you need to know about the company in one short, snappy and engaging video.
Vivion Cox, CEO of Klood says: “The use of motion graphics and animation allowed us to deliver an effective yet concise message within 60 seconds.”
ORB defines the uniqueness in brands and bring them to life. We produced a video to show who ORB are and what they can do for you, using a combination of graphics and interviews to show what ORB are all about.
ORB’s Rob Bloxham says: “We previously experienced issues explaining our process and capturing our visual thinking approach. This meant that our sales process was time intensive, potential customers needed to try before they buy.
Video managed to bring our brand to life and demonstrate the personality and true essence of ORB, something that words alone just couldn’t achieve.”
If your company is looking to use video to explain to potential customers exactly what you do, visit the Greedy Media website to see our latest commercials.