Apr 27 2012
At Greedy Media we regularly produce videos for John Lewis, whether it’s to promote new products, offer advice to customers and how-to-demonstrations.
Our John Lewis videos
Wallpapering is a very tricky area of DIY but we see how easy it can be in this video produced for John Lewis. This how-to-guide takes a sometimes difficult job and makes it look simple, while showcasing John Lewis’ products at the same time.
One Room, Four Looks
This video involved showcasing one room and showing the viewer four different looks. One simply decorated room was easily transformed into four different styles with the use of great accessories – all using a modest budget and some basic know-how.
The room always features the Valencia Corner Unit, with different furniture pieces, wallpaper, cushions and accessories interchanged to create completely different but equally stylish results to inspire homeowners.
Measuring for Blinds
We’ve made “how to” videos on more complex tasks like measuring up for blinds to increase customer confidence in buying these products. Nothing beats actually seeing a professional do it, and this video guides you through exactly what you need to do to make sure you get a perfect fit when measuring for your blinds.
Make Up Tips
Instead of purely advertising the make-up ranges that John Lewis sell, we filmed a make-up artist in action, showing how you can easily achieve this look with some simple and practical tips.
We recently spoke to John Lewis’ Caroline Beckett, who told us why the retail giant use online videos to sell their products:
“Obviously, we use online video to help us sell products; but we also use it for customer service. It’s a means of communicating and engaging with our customers and a way to replicate the kind of service they get in our shops by giving them a virtual resource. We use video to preview new merchandise, and include advice and product details to inspire customers and help them make the right purchasing decisions. We make “how to” videos on more complex tasks like applying make-up, measuring up for blinds or hanging wallpaper, to increase their confidence in buying these products, and to reinforce our position as a trusted retailer.”
You can see all the work Greedy Media do for John Lewis, as well as other leading retailers, on our website.