May 14 2012
Tippex: Revolutionising the world of interactive video
Rarely do you see a brand excel this well at online video or be able to capture the imagination of so many people – but Tippex have done just that.
You wouldn’t expect a stationary product to be that interesting, but the team at Tippex have donned their creative hats and came up with something special.
How Tippex stands out:
The “Hunter shoots a bear” campaign went viral in a big way, amassing 35 million views in just 100 days. And the sequel – Hunter and Bear’s Birthday Party – has also gone viral, racking up 8.4 million views in just a few weeks.
So what’s the secret? Creativity. Tippex have used a style where they give the viewer a choice at the end of video, and then taking them to a Flash-inspired site, where they can take Youtube to new levels and reach out of the box, so to speak.
Where Tippex stands out is the interactivity. For the Hunter and the Bear campaign, the producers designed 42 different scenarios for the phrase “A hunter ….. a bear” and allowed the viewer to decide what video they wanted to see, by speaking to people and asking them to insert their top ten words for the sentence.
Tippex also catered for the obvious rude words and designed a parental advisory image when viewers added a rude word in the “a hunter…. a bear” phrase. And it paid off, as it encouraged the viewer to watch the video multiple times to see the different options and words.
The follow-up to Hunter and the Bear is “Hunter and Bear’s Birthday Party” which copies the same format as the previous offering, but allows the viewer to input their year of choice. Whether it’s seeing the birth of Christ, King Arthur, World War II, the 80’s or the future, the various options engage the viewer and increases the likelihood they will share with friends.
On the Greedy Media blog we wrote about viral marketing and how to go viral, a video had to be an excellent concept that’s funny, informative, unique or shocking – anything that makes it standout, interesting and worth sharing with friends.
And Tippex have definitely cornered the unique market. See the videos and the making-of below:
Tippex Videos:
What do you think of Tippex’s videos? Let us know what you think of the Tippex videos and comment below or on the Greedy Media Facebook page.
