May 3 2012
Online video is experiencing a massive growth, as businesses embrace the benefits of video to showcase their products to the masses, in the hope it can go viral and become the next big talking point.
On the Greedy blog we’ve looked at how videos go viral, basic do’s and don’t when producing videos, all the way to why cost equals quality and how to plan the perfect video. Now we are looking at the reasons why companies use video.
Why online video?
We’ve worked with leading retailers and businesses in the UK and have found that the reasons why businesses use online video comes down to three things:
- To engage the audience
- Customer Service
Most businesses use online video primarily to showcase their products, in a bid to get more people spending money and buying their products or using their service.
Engaging the audience
Video is a great way to get your message across quickly in an engaging way. Whether you are going for the informative, shocking, funny or taking a creative angle, video is the best way to it.
A picture says a thousand words, as the saying goes. A video says even more, much more. Research has found that one minute of video is equivalent to 1.8 million words. You heard us right, 1.8 MILLION. And with social media becoming such a powerhouse, a good video and a good social media platform increases the likelihood of customers seeing your product, and the possibility it can be a viral sensation.
We have found that online video works as a great customer service tool. This was evident in the video we produced for Halfords. The retailers wanted to slow down the amount of returns and calls to customer service by providing a visual guide to explain a somewhat complicated process of getting a pop-up tent back in it’s bag.
Instead of sending customers information about how to use and dismantle the pop-up tent, video was the easier and more straightforward option to show customers a detailed guide of how to do it, which cut down the number of returns for the product.
Greedy Media co-founder Rob Tavernier says: “We live in a visual world where most people would much rather see and listen to a message than read it. Video is a great way to make the most complicated of messages simple.”
Is your business looking to utilise the power of online video? Contact us and find out more about Greedy Media, online video and what we do, visit our website.