Apr 5 2012
There’s a reason why companies like Asos, Amazon and Play.com have hit the big time and are raking in huge profits.
More than £50 billion was spent on online shopping last year, up by 14% on the previous year. The average shopper spent just under £1,500 online, which was the highest amount in Europe.
Seeing as the majority of retailers’ audience is spending money online, it makes more and more sense to advertise where your audience are.
Online video is not just a tool to tell people how much something costs, its a way of informing and educating customers.
For instance we recently shot a series of make up tips for John Lewis, which feature a make up artist illustrating different looks on a range of ages and races.
This gives customers ideas and expert advice, which is a completely different way of selling and so leads them to the shop or website to buy the product.
It’s not just about the commercials or adverts that advertise your products, tell them the prices and then urge them to visit your store. Sometimes a different approach can work just as well and deliver even better results.
At Greedy Media we work with a number of retailers, including John Lewis, Sainsbury’s, Waitrose, Halfords and Hobbycraft. To see our latest work visit our website and Like us on the Greedy Facebook page.